Value Beyond Closing & Leveraging Sandwiches into $$ — Abby Palanca, NY Artwork

The Neighborhood Realtor

This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.

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The Neighborhood Realtor

Value Beyond Closing & Leveraging Sandwiches into $$ — Abby Palanca, NY

May 13, 2025 • Matt Muscat

Million Dollar Listing meets the Neighborhood Realtor, in today’s episode Matt interviews Abby Palanca with Serhant Real Estate in NY, who shares her journey from a vulnerable single mom to a top producer with $400 million in career sales. They discuss the importance of community engagement, unique marketing strategies, and the emotional connections formed with clients during significant life transitions. Abby emphasizes the value of education for first-time buyers and the creative approaches she employs to make open houses memorable. The conversation also touches on team dynamics, the significance of curiosity in real estate, and future plans for scaling her business.

Takeaways

Abby emphasizes the importance of community engagement in real estate.
Building strong relationships with clients during vulnerable times is key.
Curiosity can lead to incredible growth in the real estate industry.
Unique marketing strategies can make open houses memorable.
Educating first-time buyers is crucial to overcoming their fears.
Staging homes in-house can alleviate seller costs and concerns.
Creating a supportive team environment enhances overall success.
Real estate agents should be seen as valuable resources beyond transactions.
Setting clear intentions and time blocking is essential for productivity.
Scaling a business requires refining processes and focusing on team growth.

Connect with Abby

Website: https://www.theabbypalancateam.com/

Instagram: https://www.instagram.com/abbypalanca/?hl=en

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

People on this episode

Matt Muscat

Host